Edition 279 Tuesday April 28th 2015
Hi,we
celebrated the Anzac Day centenary in style by taking an extra long weekend to
spend time relaxing as a family.A poignant time for reflection and celebration
to show appreciation for those who sacrificed life and limb to protect our
rights to the freedom we enjoy today!
The
futility of the great wars certainly puts a new perspective on “a bad day at
the office”.At least after the modern day equivalent we get to come home to our
families unlike many of our forefathers.
Today
we trust business leaders and politicians to keep our economic cutter on an
even keel however our troops didn’t have a choice as they followed orders of
some who should have known better!!
Our
typing and texting communique delivered instantly in the electronic world we
live in are no match for the eloquence and passion ink penned and surface
mailed arriving some months later.
Yes
Ladies and gentlemen we have a lot to be thankful for so stop ‘sweating the
small stuff” because it is all small stuff when you consider what others
endured on our behalf all those years ago!!
Fletcher says; if you have a dent
in anything its ok because you can take it to the ‘Dentist’ and he (or she)
will fix it !!
Speaking
of family times we had a cool time catching up with our immediate and extended
family during the break including my intrepid adventurous Auntie from
Melbourne.We managed to spend a quick evening with her before she blasted off
in her campervan for a whirlwind tour of the North Island.She may come across
our son Mark who fresh from the ‘Streetwise’ episodes ‘walking the railway’ and
‘saving John Campbell’ is hitch hiking the Coromandel before coming to you live
from ‘J Day’ May 2nd!! Throw in a volunteer fire brigade call to
arms and it was certainly the weekend that had it all for the Joneses!!
I
hope you also had a reflective/appreciative time with family and friends………..Cheers
Jonesey!
Harry and the Hendersons reckon
they don’t ‘sweat any stuff’…cos life is Scooby Doo!!!
“Giants are not what we think they are. The same qualities that
appear to give them strength are often the sources of great weakness.” Malcolm Gladwell (David and Goliath)
In an unbelievable move recently our major competitor who is also the
biggest company in our industry sector in New Zealand decided to turn their
guns in our direction?
This is a company that is twenty times our size who control over fifty
percent of the market !
Rather than concentrating on identifying reasons within their own camp
for the recent drop and loss of business they have obviously decided to take
out their frustrations on the smallest new gorilla!!
We have enjoyed our time flying under the radar but have now emerged
fairly and squarely in the headlights of the big guys!
Rather than playing the stunned possum in those headlights we have
seized the offensive/initiative by commissioning a unique new resource recovery
facility and hiring more sales foot soldiers.
In true Anzac spirit we will not be intimidated by this latest move.
Instead we will focus on our unique points of difference to ram home our
advantage in the market.
By focusing on what we can do to be better internally we will be a more
potent force externally while our competitors continue to implode with reactive
incompetence and envy.
There is no point worrying about the competition and their knee jerk
reactions.We will continue to show a healthy respect for what they have achieved,
but stay focused on being the best we can be!
Having worked for larger market leaders I know the hardest thing is not
getting to #1 it is staying there! The biggest threat is internal arrogance and
complacency,something we all need to watch!!
“Goliath was the best thing that ever
happened to David.” Carla Lynn
Hall